Say something to Mother
Team: Hampus Mattsson/ David Lundgren/ Johan Riddarström
Brand: Blyk (The free mobile network)
Brief: Create an integrated campaign that demonstrates the marketing power of the the mobile phone.
Target: Advertising agency creatives (in Britain)
Our solution: Instead of letting the agencies address the young audience, we let the young audience start the conversation. Instead of targeting the whole advertising idustry, we aimed at one single agency – Mother. The young people in Mothers local area (Shoreditch) can say whatever they want by using their phone (show their porfolio, sell pair of boots, ask for a date, present a advertising idea…). Whatever they upload will displayed on a big digital billboard right outside the windows of Mother’s office. At the same time Mother will be encouraged to respond using the Blyk mobile phone marketing service.
Award: D&AD 1st Prize Pencil in Integrated Advertising.
Meet the World Chefs
Brand: Sainsbury’s
Sainsbury’s is one of the major supermarkets in the UK. Their brand statement is to “try something new today”. This interactive campaign is about bringing that statement to life. Click on the image to view the case.
